Skin Care is Personal
My time at Renee Rouleau was spent managing creative execution from concept to execution. The creation of a new product library, swatches, and demonstration videos.
My goal as creative director coming into Renee Rouleau Skin Care was to increase trust and visibility of this company that has been around for over 30 years.
This is how we're doing it. We've created a new library of product and product swatches, which unified the visual communication systems, especially the DTC web presence and marketing communication.
We implemented reviews and what I think will be the most effective product demonstration video and testimonials from people who've been customers for years! We're also leveraging influencer marketing.
Customer testimonials can generate up to 62% more revenue.
Customer testimonials can generate up to 62% more revenue.
Try the Rapid Response Detox Cleanser!
Try the Rapid Response Detox Cleanser!
With 90 products and counting, it was no small task. We crafted compelling narratives and visual aesthetics that resonate with the brand's customers and our mission.