Terlingua Ranch Lodge – Creative Director & Lead Designer
2019
CREATED: photography, illustration, design, iconography, email design, and web design
In the early 1960s racing car legend Carroll Shelby and an attorney from Dallas, Dave Witts, found themselves owning a small ghost town called Terlingua in Southwest Texas. It hasn’t changed much since its conception.
Knowing the history we embraced the ranch and kept its character throughout the brand refresh. We just needed to improve the user experience. New iconography, navigation, photography, and a logo system refresh.
