As the Creative Director, I collaborated with three external agencies to support our marketing department. During my time at Renee Rouleau Skin Care, I led the development of a visual library showcasing our products and their corresponding swatches. We also created comprehensive video ads and UGC to highlight and demonstrate the use of our products in partnership with 3rd & Lamar, our production team.

I frequently utilized my creative writing skills in various marketing materials, including emails, social media posts, and product naming. During my tenure, I helped name four products, one of which, Better Than Balm, won Allure's Best in Beauty Award. Additionally, I led a rebranding initiative with input from our senior staff. You can view the brand guide for more details!